Creative Semiotics is a boutique consultancy founded in 2010 by creative strategist Chris Arning. Our mission is to make visible the meanings embedded in brand communication to help business owners better manage the meaning of their brands.
Design and Pack Revamps
To help express the proposition
- Use semiotic analysis to better positioning your product packaging
- Guide your design strategy with a systematic analysis of relevant cues
- Skillfully incorporate brand premiumization cues into your proposition
Brand/Category Reviews
What does your brand mean?
- What are your brand’s distinctive assets, how relevant are they today?
- Understand your competitors better than they understand themselves
- Close the communication gap between intended and perceived identity
British Cultural Insight
How does your brand resonate in the UK?
- Culture proof your brand launch to appeal to a discerning British audience
- Understand the British class cues embedded in your communication
- Benchmark your brand’s communication against the best of British
Idea & Inspiration
Accelerated ideation techniques for brands
- Gain the benefit and reassurance of non-arbitrary creativity
- Create ideas rooted in the proven principles of visual culture
- Provocation and inspiration from experts in cultural insight
Pre-Pitch Injection
Or brand thinkpiece provocations
- Strategic support for hypotheses generation or substantiation
- Fast coverage of any topic area, with models and frameworks
- Pre-pitch film that provides added credibility and pitch theatre
Crowdsourcing
Brand Ideas Filtered by Semiotics
- Semiotic qualitative analysis of quantitative crowdsourced content
- Access hundreds of entries sourced from international creatives
- Working with crowdsourcing agency eYeka to filter down entries